PR Training for Teams
For in-house teams
Build a sustainable in-house PR program.
Running PR with in-house resources is a smart move in lean times — but what if the skills aren’t there yet? We train your marketing, content and social teams on best practices and guide them to a sustainable program, without a dedicated PR hire.
The process
The same process we use for our own clients.
Four components that give your team everything they need to create a PR plan and run a sustainable program.
01
PR audit
- Review all past PR efforts
- Review public-facing messaging and positioning
- Identify how the company is perceived by press, customers and the public
02
Messaging workshop
- Evaluate and give feedback on current messaging
- Align on vision, mission, value prop and personas
- Build consensus on a final messaging document
03
PR planning workshop
- Media outreach strategy
- Thought-leadership strategy
- Content and social media strategy
- A concrete PR roadmap
04
PR training
- Media interview training
- Pitch writing
- Press release writing
- Thought-leadership writing
Training engagement
$3,000–$5,000
A one-time engagement covering the full audit, messaging, planning and training process — scoped to your team and goals.
Ongoing support
$500–$1,500/ month
Once your team is trained, we don’t disappear. We stay on to advise and give feedback on plans, written materials and more.
Let’s chat
Want to train your team?
Tell us what you’re building. We’ll show you what coverage could look like — and how we’d get there.
Contact usOr email founders@pressfriendly.com