When media shrinks, owned media grows.
With fewer reporters, editors and publications, it’s now imperative to augment a media strategy with a content strategy. We help you expand your reach with great owned content — branded podcasts, blogs and newsletters, and social.
Three ways to own your channel.
Branded podcasts
Expand your reach and tell your story in a compelling format. We develop a podcast strategy aligned with your media efforts and manage every part of production.
Blogs & newsletters
Product updates, partnerships and company news may not be press-worthy, but they belong in your external comms. We help you develop and grow a newsletter or blog.
Social media management
Going viral isn't the point — compelling conversation is. We integrate your social efforts with the rest of your communications for maximum effect.
Build your brand. Tell your story. Connect your community.
We handle everything but the hosting. Our in-house producers, video editors and sound engineers take your show from strategy to published episode — you just record.
- Establish goals and objectives
- Audit the podcast landscape in your vertical
- Align the podcast with your marketing & PR strategy
- Develop the tone and voice of your show
- Create guidelines for guests and a framework for the host
- Set a topic calendar
- Scheduling & recording
- Editing
- Episode planning / scripting
- Copywriting
- Publishing on all major channels
- Measurement
- Audiograms & videograms
- Transcriptions
Standard plan: two produced episodes a month, strategy and branding, editing, audiograms, transcriptions, distribution and measurement. Media outreach and ads available as add-ons.
Ready to start producing?
Tell us what you’re building. We’ll show you what coverage could look like — and how we’d get there.