ZipnosisHealth tech
6.75Mcampaign impressions
Positioned Zipnosis as the leader in asynchronous telemedicine as it screened and treated over two million patients in a single year.
PoliticoThe Washington PostWall Street JournalMSN
The PressFriendly DispatchEst. 2013 · San Francisco · Vol. XIII
PR for startups,
from launch to IPO.
We build engaging, effective PR programs for seed and Series A startups — and we’ve helped grow companies from launch all the way to IPO. Specialist focus, full transparency, coverage you can measure.
In a single year
- Media pitches
- 6,456
- Media placements
- 452
- Media views
- 11.1M
Where our clients land
The Wall Street JournalFortuneTechCrunchThe New York TimesForbesBloombergTIMEVogueAxiosVentureBeatInc.Business InsiderThe Wall Street JournalFortuneTechCrunchThe New York TimesForbesBloombergTIMEVogueAxiosVentureBeatInc.Business Insider
San Francisco · Building startup stories since 2013
Why we exist
Too many founders believe PR is too expensive or too difficult to take on.
That may have been true in 2013 — so we set out to change it. We started as a self-serve software platform (think MailChimp for PR) and evolved into a virtual agency built on a software backbone. Today we’re still a startup, singularly focused on getting the right coverage for other startups.
“Our founder hired and fired eight PR agencies before building the one he wished existed.”
In a single yearA flight to quality —
A flight to quality —
and our clients won.
Newsrooms shrank and budgets tightened. Authentic storytelling became more valuable than ever, and the results followed.
6,456
Media pitches
We don't spam reporters — every member of our team sends about 200 targeted pitches a week.
452
Media placements
Across 351 reporters and 278 publications, most of it earned through creative storytelling.
11.1M
Media views
Real reach in publications like the Wall Street Journal, Fortune and TechCrunch.
What we do
Five ways we get
your story told.
How it works
Plan. Pitch. Place. Build.
A transparent process you can actually watch happen — no black box, no busywork.
01
Plan
We build a custom PR plan around your goals — coverage, thought leadership, or fundraising — and the audiences that move your business.
02
Pitch
Every week we reach out to the right reporters with the right story. You see every pitch and its status in real time.
03
Place
We turn conversations into coverage in the publications your customers and investors actually read.
04
Build
We compound early wins into momentum, iterating on what lands and doubling down on what works.
The receipts
Campaigns, and what they did.
OoniConsumer / DTC
16.9Mcampaign impressions
We were Ooni’s agency of record for five years, building credibility and driving sales for the world’s first portable wood-fired oven through food and lifestyle press.
Bon AppétitWall Street JournalLA TimesSerious Eats
Verve CultureConsumer / DTC
56Mcampaign impressions
Brought a seller of artisan, purposeful, authentic international food products to top-tier food and lifestyle press.
ForbesVogueParadeMichelin Guide
Eczema HoneyConsumer / Beauty
87Mcampaign impressions
Took a kitchen-made cream to a best-seller with 300,000 customers and $10M in sales — the fastest-selling condition-specific skincare line ever.
US WeeklyMarie ClaireByrdieGlamour
Our values
How we work with you.
We model our values on the startups we promote. They drive every relationship — with clients, colleagues, and the reporters we partner with.
01
Be agile
We're a startup too. We know what it's like to have big changes week to week, so we build PR plans that adapt and pivot with you.
02
Be transparent
You should know what’s happening every step of the way — weekly meetings, activity grids, and client access to every single pitch.
03
Focus on results
The reason to do PR is to get coverage. We tell your story to the right reporter — no PowerPoint decks, no busywork "strategy sessions."
04
Iterate & build
Good results take time. We pursue a strategy that gets wins up front and builds on them, changing course fast when something isn’t working.
The press on PressFriendly
“Software eating PR.”
“Meet the startup that's making PR firms sweat.”
“Helps startups be smarter about their efforts.”
Let’s chat
Ready to get your startup in the press?
Tell us what you’re building. We’ll show you what coverage could look like — and how we’d get there.
Contact usOr email founders@pressfriendly.com